The brand new "Le Smoking" style
Motivated by a Spanish classic – the espadrilles – the footwear got an even more mature examine an elevated back sole and a more elegant shape, taking cues from moccasin. “We were both in our belated thirties and then we only didn’t feel dressing in streetwear, therefore we made the Rivieras for ourselves, therefore ended up beingn’t well before our friends began asking for moobs, ” explained Fabrizio Corveddu, just who create the label together with relative Dan Amzallag.
Amzallag, whose application includes stints at Calvin Klein and Swatch, may be the man behind Rivieras’ quirky marketing: each set comes in a narrow rectangular box of another shade; whenever stacked together – ceiling-high – the mini-packages produce a pixelated picture or mosaic, that has been germane to Rivieras’ retail concept. The brand name presently boasts four flagships in Paris, Ibiza, Jakarta and St. Barths, in addition to some 800 wholesale accounts, including Colette and Dover Street Market, which may have stocked the brand name from season one.
Rivieras’ Store in Paris Courtesy Image
It’s most committed task however, however, is to be a shop in Shanghai, slated to open in-may and designed to change its look every three to four months, combined with a pill collection in matching colors that’s and also to include tiny accessories like hats and clutches, while the label is slowly moving away from purely regular collections. “We want Rivieras becoming an ageless classic in the place of a fashion item. With 300, 000 pairs it is nonetheless niche, but that is because we would like organic development, ” which stood at 30 % final period, relating to Corveddu.
A vinyl style from Rivieras Courtesy Image
The footwear retail between 60 euros, or $67, and 85 euros, or $95.
New this current year would be the high-top Rivieras, or “Montante, ” resembling relaxed ankle shoes; a line of waterproof rainfall shoes; and vinyl tuxedo loafers dubbed “le Smoking.”
A mesh design from Rivieras Courtesy Image
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